An example of good practice in the aromatic and medicinal plants sector

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In order to attract new customers, especially foreign buyers, it is necessary to move away from the usual things and take a step forward. The advancement of technology enables customers to easily access the Internet and inform themselves about various products, and can easily buy it through the web store. It is therefore important to provide customers with something new that is not so common and to tell them the story of the product and to provide them with an overall experience that will go beyond just buying the product.

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The INCREDIBLE project aims to show how Non-Wood Forest Products (NWFP) can play an important role in supporting sustainable forest management and rural development, by creating networks to share and exchange knowledge and expertise. ‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE) promotes cross-sectoral collaboration and innovation to highlight the value and potential of NWFPs in the region.

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Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE) project receives funding from the European Commission’s Horizon 2020 programme under grant agreement Nº 774632